I don’t know about you but when I’m standing in front of the fish at Trader Joe’s or Whole Foods or I’m staring at the menu at a seafood restaurant I can’t always remember which fish I’m supposed to eat and which fish I’m supposed to stay away from… which fish is endangered and over-fished, which ones are farmed poorly and creating more pollution, which ones contain mercury, etc, etc, etc…
Well, thanks to the folks over at the Blue Ocean Institute I don’t have to!!
Believe it or not the Blue Ocean Institute has launched the FishPhone, which brings sustainable seafood information straight to your cell phone or PDA. So the next time you’re about to pick out a piece of fish at the market or order from the menu at a restaurant just text 30644 with the message “Fish” and the name of the fish in question and within seconds you’ll get an environmental assessment of your choice of seafood.
Rock on! 🙂